Habitual Jeans

Habitual Jeans

Habitual jeans can be recognized by the Maltese cross they employ on the back pockets. The cross has been used over the centuries by warriors dating back to ancient Greece, it represents such virtues as loyalty, piety and bravery. Former fashion editor for Harpers Bazzar Magazine Nicole Colovos and husband Michael Colovos created Habitual jeans in 2001 from their studio in New York and have taken the market by storm, capturing the attention of such models as Carolyn Murphy and Gisele Bundchen. Nicole dubbed the jeans Habituals after the "habit forming" nature of jeans and their "ability to become a second skin". Nicole and Michael Colovos pride themselves on their attention to detail and their emphasis on fit. Every season Habitual features a new Mantra sewn into the waistband to inspire the souls who strut them. In order to achieve the most complimentary angle each back pocket of every Habitual jean is hand placed!